g[squared] http://www.g-squared.ca Mon, 07 May 2012 21:56:19 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 A Bunch of Bad Ideashttp://www.g-squared.ca/speaks/a-bunch-of-bad-ideas/ http://www.g-squared.ca/speaks/a-bunch-of-bad-ideas/#comments Mon, 07 May 2012 21:53:33 +0000 g-squared http://www.g-squared.ca/?p=1546 So last week’s controversial commercial of choice was the online Popchips ad starring Ashton Kutcher as five different bachelors filming their video dating profiles.

Now Kutcher has a history of appearing in terrible commercials—most famously the one where doing laundry is ...

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]]> http://www.g-squared.ca/speaks/a-bunch-of-bad-ideas/feed/ 0 Playing Chickenhttp://www.g-squared.ca/speaks/playing-chicken/ http://www.g-squared.ca/speaks/playing-chicken/#comments Fri, 27 Apr 2012 14:48:14 +0000 g-squared http://www.g-squared.ca/?p=1542 There’s a Boston Pizza just a few blocks away from g[squared] but I’ve yet to make the effort to sample the new “All-Meat Wing” the restaurant franchise has started promoting in a new nationwide ad campaign:

They’ve been making an effort ...

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]]> http://www.g-squared.ca/speaks/playing-chicken/feed/ 0 Thug Life: Rebornhttp://www.g-squared.ca/speaks/thug-life-reborn/ http://www.g-squared.ca/speaks/thug-life-reborn/#comments Mon, 16 Apr 2012 21:02:00 +0000 g-squared http://www.g-squared.ca/?p=1533 In the late 90s a controversial cutting edge commercial used then state of the art computer technology to allow Fred Astaire, who by that point had been dead for a decade, to sell Dirt Devil brooms and dustpans.

At the time ...

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]]> http://www.g-squared.ca/speaks/thug-life-reborn/feed/ 0 Comfortable and Care Freehttp://www.g-squared.ca/speaks/comfortable-and-care-free/ http://www.g-squared.ca/speaks/comfortable-and-care-free/#comments Mon, 09 Apr 2012 18:25:51 +0000 g-squared http://www.g-squared.ca/?p=1512 There are some products that pose an inherent challenge to the people who market them—on the one hand it’s a product people clearly need (or else it wouldn’t exist), while on the other it’s one no one ever wants to ...

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]]> http://www.g-squared.ca/speaks/comfortable-and-care-free/feed/ 0 Marketing, celebrity and Albertahttp://www.g-squared.ca/speaks/marketing-celebrity-and-alberta/ http://www.g-squared.ca/speaks/marketing-celebrity-and-alberta/#comments Mon, 02 Apr 2012 15:12:25 +0000 admin http://www.g-squared.ca/?p=1501 Like any other tv watcher, I have always been intrigued by California Travel and Tourism Commission’s tourism ad campaigns. These commercials have used the star power of celebrities like Arnold Schwarzenegger, Clint Eastwood, Betty White and Kim Kardashian to dispel ...

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]]> http://www.g-squared.ca/speaks/marketing-celebrity-and-alberta/feed/ 0 The Wheels of the Bus….http://www.g-squared.ca/speaks/the-wheels-of-the-bus/ http://www.g-squared.ca/speaks/the-wheels-of-the-bus/#comments Wed, 21 Mar 2012 18:06:13 +0000 g-squared http://www.g-squared.ca/?p=1485 These days everyone wants to start their own viral campaign and pay advertising and marketing companies millions of dollars to make them happen. The problem is that such campaigns depend entirely on the whims of a public that is less ...

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]]> http://www.g-squared.ca/speaks/the-wheels-of-the-bus/feed/ 0 No Fathers Pleasehttp://www.g-squared.ca/speaks/no-fathers-please/ http://www.g-squared.ca/speaks/no-fathers-please/#comments Mon, 12 Mar 2012 15:43:19 +0000 g-squared http://www.g-squared.ca/?p=1473 Chances are you’ve been at a party or some other social gathering and heard some old crank loudly complain, “Everyone’s so friggin’ politically correct these days!” Usually it’s because no one laughs at their racist or sexist jokes. But the ...

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]]> http://www.g-squared.ca/speaks/no-fathers-please/feed/ 0 An Anti-Heroic PSA Failhttp://www.g-squared.ca/speaks/an-anti-heroic-psa-fail/ http://www.g-squared.ca/speaks/an-anti-heroic-psa-fail/#comments Thu, 01 Mar 2012 15:55:04 +0000 g-squared http://www.g-squared.ca/?p=1457 The title of the 2000 coming of age/white collar crime drama Boiler Room refers to the cramped rented space where a group of young hustlers sell worthless stock options to credulous suckers over the phone. It’s a mostly forgettable movie, ...

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]]> http://www.g-squared.ca/speaks/an-anti-heroic-psa-fail/feed/ 0 Straight From The Garner Fileshttp://www.g-squared.ca/speaks/straight-from-the-garner-files/ http://www.g-squared.ca/speaks/straight-from-the-garner-files/#comments Wed, 15 Feb 2012 23:00:10 +0000 g-squared http://www.g-squared.ca/?p=1245 In The Garner Files, a new book he co-wrote with Jon Winokur, legendary actor James Garner devotes a section to the popular Polaroid commercials he made with actress Mariette Hartley in the late 70s and early 80s, as well as ...

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]]> http://www.g-squared.ca/speaks/straight-from-the-garner-files/feed/ 0 Intermediate Account Managerhttp://www.g-squared.ca/uncategorized/intermediate-account-manager/ http://www.g-squared.ca/uncategorized/intermediate-account-manager/#comments Thu, 26 Jan 2012 22:54:29 +0000 admin http://www.g-squared.ca/?p=1427 Do you notice when the small, but important, details get overlooked? Do you feel your greatest happiness when you’re turning chaos into order? Do you find it hard to wipe the smile off your face? Does the thought of joining ...

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